This is an actual chat conversation that took place a few minutes ago between myself and a Quark customer service representative. According to Quark's website they have headquarters in Denver, CO and India. My understanding is that this rep was located in India:
Quark Customer Support...You have been connected to Nimisha.
Nimisha: Welcome to our live chat service.
Leslie: Hi. Did you see my question? I am wondering how to go about legally transferring the registration on my Quark Xpress software.
Nimisha: Yes, Leslie, as per company policy you can not save your license.
Nimisha: *Leslie, as per company policy you can not sell your license.
Leslie: What does that mean,"I cannot SAVE my license?"
Leslie: Oh you meant SELL not SAVE
Nimisha: I am sorry that was a typing error. As per company policy you can not sell your license.
Leslie: Yes, I understand that. I'm curious as to why. I recently sold my adobe InDesign CS2 and adobe was great about helping me transfer the license, etc. They made it very simple. Why doesn't Quark have this type of customer support option?
Nimisha: Leslie. it is a company policy that you ca not sell your license.
Leslie: Okay. You keep repeating the SAME information. Can you please explain to me why this is the policy? Clearly it's not illegal activity because other software companies allow registration to be transferred on their products from one customer to another. It would seem to me that the more people that use your product, the more exposure you get and marketshare you gain in the long run.
Nimisha: Leslie, every company has its own policy and this is mentioned in the license agreement that swelling the license is illegal.
Leslie: Swelling? I assume you meant SELLING.
And that, my friends, is how the chat ended. For real.